The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Interested in a Corporate TUD+ Membership? Access premium content, site tours, event discounts and networking opportunities
Interested in a Corporate Membership? Access exclusive member benefits today
Enquire NowEnquire
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Partner Lab
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OfficeStaff WriterThu 18 Aug 16

New Melbourne Apartments Speak To Young Home-Hunters

Screen-Shot-2016-08-19-at-11

Young professionals struggling to find their first home may have an easier time with West Melbourne’s newest apartment project.

The project, called Volaire and belonging to national developer Cbus Property, is located at 9 Dryburgh Street and features 154 spacious apartments on an island site next door to North Melbourne Train Station.

See also: [

Melbourne’s Latest Tower Volaire Hits Market].

The area is much like New York’s hipster suburb of Brooklyn 10 years ago, poised for rapid transformation into a Fitzroy-style spin off.

Cbus Property’s intention for their apartment project is to respond to the growing young professional and discerning first homebuyer market outside of the downsizer sector, with more than 60 per cent of the building featuring expansive two bedroom apartments, many with two bathrooms.

Cbus Property Chief Executive Officer Adrian Pozzo said its current development strategy in Melbourne specifically targeted the Gen X and Y market segment as a major growth opportunity, following the sell-out success of Assembly in North Melbourne.

“The Gen X & Y market has probably had the toughest time when it comes to securing their first property.

“They haven’t benefited from the price growth their parents have, rather, this has made purchasing a home even harder,” he said.

“A big portion of the 30-something and 40-something market is therefore changing their housing expectations and targeting generous, well-designed quality apartments they can call a home.

“This underserviced young professional market that wants to remain in the inner city is a huge opportunity and will lead the revitalisation of Melbourne’s few remaining untouched fringe suburbs such as West Melbourne.”

The Hayball designed building, spanning 10 levels, is triangular in response to its unique location and features a 350 square metre outdoor entertaining area for residents.

The building’s angular expression pays tribute to the industrial past of West Melbourne and is emphasised by strong horizontal articulation and vertical cuts to create a light footprint on the street.

Just one train stop into the city, West Melbourne has been relatively overlooked in recent years, yet is fast catching the eye of developers and local buyers alike.

“The market will see more of these style of projects, as the rest of the development community realises the Gen X & Y market has long been underserved,” Mr Pozzo said.

“Until then, West Melbourne is a savvy place to purchase, being the last fringe CBD suburb to be gentrified.

“It’s like getting into Fitzroy 10 years ago.”

ResidentialAustraliaMelbourneSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
5 Min
Fraser and Partners founder Callum Fraser
Exclusive

Saving Our CBDs: Architect’s Blueprint Paves Way for Office-to-Resi that Works

Leon Della Bosca
8 Min
Exclusive

Watchdog’s Court Loss Throws Spotlight on Union Balancing Act

Clare Burnett
6 Min
Time and Place's The Queensbridge Building at 90 Queens Bridge Street in Melbourne's Southbank.
Exclusive

Innovation Keeps Time & Place’s Southbank Skyscraper Rising

Marisa Wikramanayake
6 Min
Breathe Architecture founder Jeremy McLeod in front of his Featherweight Home design
Exclusive

Nightingale Founder’s Bid for Affordable Architectural Kit Homes

Leon Della Bosca
7 Min
View All >
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
Novus on Victoria Chatswood
Build-to-Rent

Novus Plots Second BtR Tower for Chatswood

Renee McKeown
West End Stockwell Vulture Street DA hero
Development

Stockwell Files Tower Plans in West End Stomping Ground

Phil Bartsch
The 16-storey mixed-use proposal comprises 132 apartments and 602sq m of retail/commercial tenancies...
LATEST
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
5 Min
Novus on Victoria Chatswood
Build-to-Rent

Novus Plots Second BtR Tower for Chatswood

Renee McKeown
2 Min
West End Stockwell Vulture Street DA hero
Development

Stockwell Files Tower Plans in West End Stomping Ground

Phil Bartsch
3 Min
Westmead Gene Technologies Building EDM
Life Sciences

Plans for $272m Parramatta Biomedical Facility Go Public

Clare Burnett
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/melbourne-speaks-to-home-hunters