Mercedes Benz Unveils Plans For New Queensland Mega Showroom


Just months after

selling their prime Fortitude Valley site to a Chinese developer, Mercedes Benz has lodged plans for a new new five-storey mega showroom at Newstead.

The proposal, which is planned to be built on the site of the dilapidated Breakfast Creek Wharf opposite the Breakfast Creek Hotel, will include a large sales floor, a 539 sqm automotive museum, staff training centre, various shops and cafes, rooftop restaurant, dining and function area as well as a garden pavilion.

The total site area is more than 6,300 sqm.

The site enjoys a triple road frontage with approximately 70m to Breakfast Creek Road, 100m to Durong Street and 70m to Ross Street. The site interfaces heavily with Breakfast Creek with over 100m of boardwalk frontage. The boardwalk structure lies within a lease administered by the State separate to the freehold allotment which is the subject of this application.

The Development Application said the proposed development will be complemented by quality commercial and retail functions in the surrounding locality and will improve connections to surrounding public spaces.

"The proposed development provides a prestige building with innovative design and architectural integrity, appropriate for Brisbane as Australia’s new World City," it said.

"The iconic development will contribute positively to Brisbane’s strong urban legibility, and the city’s distinctive character.

"The subject site is a gateway site from the Brisbane Airport to the Brisbane CBD, with the proposed landmark development creating a striking image which will be both highly prominent and visible.

"In total the proposed development will deliver a vehicle showroom, car museum, various shops and cafes, a function facility and an outdoor terrace fronting the Creek.

"The development provides a total of 14,442m2 of gross floor area spread across 3 main showroom levels, the wharf terrace, museum, amenities areas and garden pavilion.

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