The company behind the $40 million transformation of the Port Douglas Sheraton Mirage is set to embark on a campaign to sell luxury apartments within Airlie Beach’s first 5-star resort.
Fullshare Group which is one of China’s Top 100 private enterprises, has accumulated a number of assets on Queensland’s eastern seaboard in recent years.
Fullshare, which is the owner of the Mirage brand in Australia, assumed control of Sheraton Mirage Port Douglas in 2011 and has also acquired the Airlie Beach project and Laguna Quays south of Airlie Beach for a future resort development.
The company has only recently introduced its Mirage brand into a luxury apartment project formerly known as Whisper Bay at Airlie Beach and is looking to transform the facility into a fully-fledged resort.
Fullshare has also lodged a building application with the Whitsunday Shire Council to incorporate a fine dining restaurant, spa and gymnasium into the development.
At the same time, Fullshare has embarked on a major sales campaign to sell down some of the 80 remaining apartments in the Airlie Beach development to be known as Mirage Whitsundays.