Mirvac has recorded $200 million in sales over just two days on the weekend in an exclusive off market pre-launch weekend of its landmark East Melbourne project The Eastbourne.
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The Eastbourne is a classically terraced building set across 11 levels fronting Fitzroy Gardens, boasting spectacular views of the CBD and neighbouring abundant greenery. It is crowned with a 50 metre long pavilion-style penthouse, boasting views of the gardens from every room.
Aimed at the luxury owner occupier market, apartments range from approximately $500,000 to more than $9 million excluding the penthouse, with amalgamated apartments fetching an even higher premium.
Releasing only to local VIPs, The Eastbourne capitalises on a rarity of supply in the tightly held suburb of East Melbourne – recently named one of Melbourne’s most liveable areas.
The first release comprised The Pavilion Collection - residences with large terraces starting from $2 million overlooking the Fitzroy Gardens and city.
These luxury abodes were secured by some of Melbourne’s most highly regarded and influential people, with some astute purchasers choosing to amalgamate multiple residences to form extraordinary pavilions, maximising their floorplans and lifestyle overlooking the Fitzroy Gardens.
Members of the medical and legal fraternities as well as entrepreneurs, were among the first to purchase, reflecting the traditional East Melbourne demographic. Families with young and teenage children were also attracted to the lifestyle advantages of The Eastbourne, highlighting the trend towards apartment living appearing in the market.