The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
2 WEEKS UNTIL OUR UNMISSABLE FLAGSHIP CONFERENCE MORE THAN 550 ALREADY ATTENDING
2 WEEKS UNTIL OUR FLAGSHIP CONFERENCE 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
35
print
Print
OtherTed TabetFri 19 Jul 19

Proptech Start Up Secures Funding to Benchmark Wellbeing in Cities

8a3fc848-cbdd-4d8f-ae87-ca44d5e6044b

Proptech start-up Neighbourlytics has closed $1.25 million in investment funding, attracting the backing of industry leader and RBA board member, Carol Schwartz.

The close of their seed round led by Schwartz’s Trawalla Group, was also supported by Scale Investors, Artesian and a number of individual angel investors.

The Melbourne-based tech start-up is founded by Jessica Christiansen-Franks and Lucinda Hartley who met running consulting company CoDesign.

They went on to found Neighbourlytics in October 2017, drawing on years of experience in urban planning, working out of the CE.Lab in Pelham Street, Carlton.

The software, which has been rolled out across ten different countries, pools publicly-available data from social media and other unconventional information sources to help governments, town planners, property developers and asset managers deliver better economic and social value in communities.

▲ Neighbourlytics is a data analytics company that pools together information from sources such as TripAdvisor, Google Maps, Facebook and Instagram to understand how people interact with a particular area.


A wide range of private clients, including property developers Stockland, Lendlease and Frasers, have sounded out the fledgling software in order to gauge the quality of urban life and wellbeing in the neighbourhoods they plan, create and manage.

The Queensland government, Greater Sydney Commission and government of Scotland have also joined the company’s global client list which now includes over 60 of the world’s top city shapers.

“Finding out what makes neighbourhoods tick is hard — it’s a major pain point for city-makers who are making huge investment decisions and only have a short window to get it right,” Hartley said.

“While there are many established tools for measuring what is going wrong in a location — such as homelessness, crime, illness and unemployment — the missing piece of the puzzle is a digital tool for measuring local strengths.”

The growth funding will be used to fast-track development of new technology with new benchmarking tools now under development.

“With almost 70 per cent of the world’s population set to be living in cities by 2050, city-makers urgently need to better understand the people and places they are building for,” Christiansen-Franks said.

“We’ve had increasing international demand for our product over the past 12 months; evidence to the fact that city-makers want solid data to better understand not only the physical places they create, but the liveability and wellbeing of those neighbourhoods.”

▲ Australians are increasingly keen to engage with their local areas online, with social media reviews and news shared via digital sources.


With 15 million Facebook users in Australia, social media data continues to offer invaluable, large-scale, and at times surprising insights that may not be channelled in demographic profiles or community consultation.

City-planners have now begun to tap into streamlined and centralised data provided by emerging Proptech platforms to better inform planning decisions and build unique narratives about a place in order to improve neighbourhoods.

Trawalla group director Carol Schwartz, who is also a board member for the Reserve Bank of Australia and the founding chair of Women’s Leadership Institute Australia, said the platform was uniquely placed to have a significant impact on the cities of the future.

“Neighbourlytics is a game-changer for the property sector. Our industry is facing huge challenges as urban development continues to drive growth and city-makers grapple with the needs of rapidly changing communities.

“Jessica and Lucinda’s vision to create cities that people love and feel connected to has driven the development of their technology, which has the capability to transform city-making around the world.

“We’re excited to be a part of this next phase of the company’s growth.”

OtherAustraliaMelbourneFinanceTechnologyOther
AUTHOR
Ted Tabet
The Urban Developer - Journalist
More articles by this author
website iconlinkedin icon
ADVERTISEMENT
TOP STORIES
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Freecity Rouse Hill triple towers 2 Tempus Street
Exclusive

Freecity Takes Covers Off $330m Triple Towers in Sydney’s North-West

Leon Della Bosca
5 Min
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
Exclusive

Interstate Developers Find Lots to Love in ‘Progressive, Affordable’ SA

Taryn Paris
5 Min
Bates Smart Richmond Sportslink HERO
Exclusive

BtR Focus Drives Bates Smart’s Richmond Sportslink Concept

Leon Della Bosca
6 Min
View All >
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
Logan Wastewater Funding hero
Infrastructure

Flush of Funding to Deliver 20,000 New SEQ Homes

Phil Bartsch
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
The 510-apartment Triniti Lighthouse development has received conditional planning approval despite community objections…
LATEST
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Logan Wastewater Funding hero
Infrastructure

Flush of Funding to Deliver 20,000 New SEQ Homes

Phil Bartsch
3 Min
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
3 Min
Industrial

Inland Rail: Site at Rural Hub Comes to Market in Victoria

Lindsay Saunders
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/neighbourlytics-secures-seed-funding