In 2016, the City of Melbourne revealed the details of the ‘Queen Victoria Market Precinct Renewal Master Plan’, a $250 million project that was announced in 2013 that would deliver that state’s vision to create a world-class ‘market of markets’ and surrounding precinct while celebrating the heritage of the Queen Victoria Market site.
But a problem emerged with the plans – how was business in the markets going to survive while construction took place?The answer – a simple, yet thoroughly creative design for a new and temporary pavilion that will cater for traders and market-goers while the City of Melbourne moves forward with their precinct renewal.
Located on Queen Street, the pavilion will ensure temporarily relocated traders can continue to operate right throughout the renewal program.
Market Garden will extend from Victoria Street to Franklin Street and is expected to be around 250 metres-long and 19 metres in width.
The planning permit application for the temporary pavilion was lodged in 2016 and is expected to be constructed between July and September this year.
Thanks to the greenhouse elements Breathe Architects have woven into the design, the inside of the pavilion will only reach about 28 degrees on 40-degree days thanks to evaporative-cooling effects. Adding to the sustainable qualities of the pavilion, it has been pre-fabricated and can be re-used and relocated after the renewal program’s completion.
The City of Melbourne said the final selection of external materials and finishes will be worked through with the architects and consistent with the concept design will include a palate of light colours.
“Where possible, natural finishes will be used, the greenhouse itself is an off-the-shelf structure and consists of glass and metal. A strong focus on visual merchandising, in partnership with traders, will ensure the fresh produce on display, plus the addition of the greenhouse, will add the colour to the market site.”
The Queen Victoria Market Precinct Renewal (QVMPR)
Where would this innovative concept be without the master plan at large?
The plan was part of the government’s commitment to revitalise the market precinct with a strong focus on improving the trader, customer and community experience. It outlines options for preserving and celebrating the market’s long history, enhancing facilities for traders and market visitors, providing more open spaces and places for events, eating and meeting, easier access for pedestrians, cyclists and commuters, and better parking.
The plan’s highlights were as outlined by the City Of Melbourne:
Images courtesy Breathe Architects and City of Melbourne