New Technology Helping Developers Secure More Buyers

For the average property buyer, buying off the plan can be daunting – especially when it’s nearly impossible to imagine what the building will be like upon completion.

That’s why developers are now turning to unique technology to put 3D interactive models into the hands of purchasers, wherever they are.

The most unique and attention-grabbing details of an innovative project simply can’t be conveyed from a model that is limited to 2D images or even basic 3D technologies – that’s where technology like Snaploader comes in.

Shortlisted for “ Best New Product ” in the 2018 TUD Awards, Snaploader creates realistic, interactive 3D models from 2D elevations or architectural files that are placed on a technology platform, which can be viewed on any device without the need to download an app or program.

Offering purchasers unlimited access to an interactive visualisation of every planned level of a building (including the floor plate and individual living spaces) the technology helps them feel more comfortable with the development and works to eliminate a large barrier to purchase for most buyers.

Users even have the option to zoom, rotate and explore the model at different angles, and can drag and drop standard items of furniture into the spaces to help them visualise what their future home will look like.

Who is using Snaploader technology?

Canberra-based developer Geocon employed 3D Snaploader technology to help market and sell their “High Society” project , allowing potential buyers to explore their prospective property options.

Geocon announced in July of this year that their High Society development had sold more than 90 per cent of its stock within 3 months prior to its official launch in Canberra, with Snaploader technology playing a crucial role in the project’s marketing efforts.

The online 3D model for Geocon’s High Society development has had over 9,500 views since mid-June, and the average user is spending over 5 minutes using the technology – showing high user engagement across all online platforms (including the project website, social media and online real estate listings).

According to Geocon, they want to revolutionise the way their customers buy off the plan, and Snaploader technology has been a key part of helping their buyers gain a real understanding of what it would be like to call their development “home ” .

“It can be difficult for buyers to envisage a space in its entirety by simply looking at a 2D floor plan. Geocon sales agents use Snaploader tools to empower potential buyers to fully visualise their future apartment – making the decision to buy simple,” Geocon marketing director Melanie Hindson said.

“Prior to High Society, Geocon pioneered the use of this 3D technology in the Canberra market at the launch of Canberra City development Metropol. Our sales agents used the technology as a key tool to support the sale of 150 apartments on launch night.”

Additionally, Sydney developer Deicorp has also been using Snaploader technology with success on their projects – with their Petersham project, The Siding Apartments, completely replacing all paper collateral (except for one brochure) with technology-based marketing options.

“Our sales team have found that the Snaploader 3D TouchTables allow the client more interaction, which allows for a greater time to understand the customers reasons for purchasing and their specific wants and needs,” Deicorp sales and marketing director Peter Neale said.

“People are using technology more and more, and this is just an extension of that type of behaviour. We have found that customers are more engaged when using the Snaploader models and tend to spend more time discussing the actual apartment, rather than when they’re standing in front of a static model.”

Snaploader has also generated impressive results for residential developments – on a local and national scale – that include Botany Quarter in NSW, Grand Central Towers in Canberra and the modern and flexible commercial workspaces at 29 Bourke Road in Mascot, NSW.

As an online tool, the product is utilised by Australia’s main real estate portals, REA and Domain, who feature Snaploader URL links in a 3D icon, which brings the fundamental design aspects of a project to a large audience of potential buyers.

Offline, Snaploader’s unique turnkey TouchTable solution showcases its full interactive 3D models and aggregates all marketing assets of the project for potential buyers to share and invest in the information.

Available within traditional display suites, the TouchTable solution gives developers the versatility to not only promote and showcase a project, but also help their sales team engage with a new buyer.

“The TouchTable solution has added a unique selling tool to the Geocon sales team’s repertoire. It gives our team a lead over other off-plan developments as they are able to speak confidently about the product and address the level of uncertainty around buying off-plan,” Hindson said.

“The ability to also update the status of each property to ‘SOLD’ in real-time also supports the sales agents when they are showcasing the success of the development.”

With more places and more ways for users to view 3D project models through Snaploader technologies, developers are investing their marketing budget in the most accessible solution.

3D visualisation is essential to real estate development and the marketing campaigns of residential, commercial and industrial projects in Australia.

3D interactive models are a new, state-of-the-art tool in a property developer’s portfolio, and one that reaches a wider demographic of potential buyers every day.

In such a competitive market, people’s first visual impression is the most important. Snaploader technologies have gone one step above existing 3D visualisation methods, to deliver an interactive 3D model that is available online and offline, through any device.

For more information about seeing your 3D project live on every platform, visit Snaploader’s website.

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