Newcastle Unveils Ambitious Smart City Plan After Light Bulb Moment


Newcastle City Council has unveiled its ambitious smart city plan as they roll out Australia's biggest smart pole installation.

Up to 50 smart city tech poles will be erected around Newcastle's inner city over the next few months before 300 more are installed over the next few years.

As well as offering WiFi connectivity, the smart poles boast energy-saving LED lighting that can be dimmed by remote control, audio speakers for public announcements and cameras for real-time traffic analysis.

"We're excited about the smart poles because they're the first real tech hardware installed as part of the smartcity strategy we have just released for public comment," Newcastle Lord Mayor Nuatali Nelmes said.

"This is just the beginning of a new era in which we'll see sensor-based smart lighting and other technology help make the city run more efficiently and provide valuable data insights for businesses, advanced manufacturers and entrepreneurial industries."


Newcastle's new 'smart poles'.

A central part of the smart city strategy is a four-storey innovation hub being built by the University of Newcastle in partnership with council to allow entrepreneurs to connect with industry, investors, students and academics to build high-growth companies to drive the region’s economy.

"This smart city strategy is a must read for creative, knowledge-based industries that might be surprised about the progress we're making in Newcastle in lock step with our partners," Councillor Nelmes said.

"The strategy spells out how we're maximising opportunities in the fields of technology, advanced manufacturing and the emerging digital economy to drive economic growth.

"From building the tech hub in a new digital precinct and promoting science-based disciplines to effecting major energy efficiencies in transport and other services - we're re-inventing the city.

"Apps for rate payers to transact with council, digital wayfinding for tourists and sensors to show garbage truck drivers the bins that need emptying, businesses when to open and motorists where to park are key components of this overarching vision."Newcastle City Council Interim CEO Jeremy Bath said the new smart poles would offer the city flexibility as its broader plan unfolded.

"Our poles are a modular system that can be easily adapted to different requirements and incorporate the latest communication and energy-saving lighting technologies," he said.

"All the lighting can be controlled on a desktop on google maps and you can dim them in the middle of the night to save energy.

"We'll be able to add environmental sensors, smart parking systems and electrical-vehicle charging stations later on."Other smart pole installations around Australia include:

  • Darling Harbour - 41 poles with remote controlled colour-changing lights, CCTV, speakers and WiFi
  • Victoria Square Adelaide - 10 poles for lighting purpose
  • Robina Shopping Centre, Gold Coast - nine multifunctional poles with lighting, speakers, projection, WiFi and CCT
  • The University of Wollongong - seven multifunction poles with street lighting, CCTV integration and banner arm
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