Accor's ninth Art Series hotel, set to open in Perth’s CBD later this year, will be named after one of Australian street art's most influential big wall painters – Matt Adnate.
Melbourne artist Adnate, who is known for his works regarding connection towards indigenous people of their native land, paints large scale murals in the main cities around Australia and the world, creating a statement of reclamation.
The $90 million project at 900 Hay Street will now be home to one of the world’s tallest murals, and the first Art Series hotel dedicated to street art.
Adnate will now undertake a 27-storey “Mega Mural” on the west-facing side of the new Art Series hotel, the largest artwork undertaken by the artist.
Once completed, the mural will feature faces which represent the cultural history and community of Perth.
“I see this hotel as a beautiful canvas to tell a story about Perth’s cultural and community connection through portraiture and traditional elements,” Adnate said.
“My Mega Mural will feature three large-scale portraits. It will represent the past through the cultural representation in the subject’s dressing elements, the present with contemporary faces, and the future as the subjects are the youth of today.”
“The Adnate’s Mega Mural will face the city centre for all to enjoy, and we are thrilled to announce Matt Adnate as the namesake artist for our ninth Art Series hotel in Perth,” Accor chief operating officer Simon McGrath said.
“Matt is a next generation artist who reflects the expansive view on Australian art.”
“His unique artistic style and experience with painting large-scale murals in main cities around Australia and the world made him the ideal namesake artist for the scale and design of our newest Art Series hotel in Perth.”
The hotel will include 250 guest rooms spread over 27-storeys, following on from builder Jaxon's work on transforming the building’s interior into a hotel in late 2017.
The new-build, full-service hotel will feature a signature restaurant with terrace, bar and lounge, ground floor cafe, swimming pool, gymnasium and a function room.
Two original canvases and up to 650 reproductions of 30 of Matt’s most recognised works from around the world will adorn the walls and halls of the development spearheaded by prominent Perth property developer George Atzemis.
“This hotel heralds the arrival of the Art Series brand in Western Australia and demonstrates our commitment to growing this iconic Australian hotel brand – Australia’s only boutique hotel brand creating art inspired experiences for guests,” McGrath said.
Accor also plans to make branded Smart Cars and Lekker bicycles available for guests to enable them to more readily explore the city of Perth during their stay.
The Adnate is set to open in a crowded market with commercial real estate firm CBRE's quarter one outlook on Perth's hotel landscape reporting an increase in visitor numbers yet occupancy rates were being dragged down by consistent hotel openings.
Quest South Perth's recent opening has added to the already over-supplied market which is expected to see a further 2,500 rooms added over the next three years, mostly concentrated on the Perth CBD.