Pace Development Group Plans $120m Fitzroy Apartments


Pace Development Group has lodged an application for a $120 million 10-storey mixed-use tower in Fitzroy.

The Melbourne-based developer plans to build 113 apartments, three levels of basement car parking and commercial space on the corner block at 223-231 Johnston Street and 369 Gore Street.

The application follows council approval for the group’s plans for an $300 million horseshoe-shaped building at Flemington racecourse in April.

The 2,411sq m Fitzroy block was purchased in September for $20 million in an area with a high concentration of furniture stores, cafes, bars and pubs.

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The former shirt factory built along both Gore and Argyle Streets in Fitzroy was painted white and has a series of old trees outside.
▲ The former shirt factory built along both Gore and Argyle streets in Fitzroy will be stripped back to red brick according to Pace Development Group plans by SJB Architects.

The buildings on Johonson Street—a former Mark Tucky furniture store and My Pet Warehouse—will be demolished while the old shirt factory along Gore and Argyle streets would be restored to have its original red brick finish.

Pace Development Grouop director of sales and marketing Ashley Bramich said they hoped to finalise planning this year for the iconic site.

“Pace is looking to launch the project in 2021, with marketing commencing in March and a view for construction to start later in the year,” Bramich said.

The new build would also feature a light grey podium and green coloured upper levels to reach 33.58 metres high as designed by SJB Architects.

“In terms of its street presentation, through the retention and restoration of the Gore Street front facade and side wall, the street wall will be an improvement compared to existing conditions,” according to the development application.

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▲The Johnston Street frontage would be entirely new construction with green and white bricks.
▲The Johnston Street frontage would be entirely new construction with green and white bricks as well as curved balconies.

The plans also include two commercial tenancies for a cafe or restaurant and shops as well as 20 one bedroom apartments, 57 two bedroom apartments and 36 three bedroom apartments (seven of which would be double-storey) each with a balcony or open space.

Communal space would be located on the first floor with an open area and indoor cinema as well as a sixth floor and rooftop terrace with 25 metre swimming pool.

Pace Development Group also have recently approved plans for two residential towers in the Macaulay urban renewal area.

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