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Pellicano Lodges Plans for Fitzroy Tower

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Victorian developer Pellicano has lodged plans for a $22 million, 13-storey tower in Fitzroy with the Yarra City Council.

The building plans for 207 Victoria Parade feature concrete, large circular windows and external greenery, in contrast to the traditional terrace style buildings next door.

This would be a smaller scale project for the firm who won approval for a 20-storey commercial tower in the CBD with Perri Projects with an expected end value of $170 million.

Pellicano paid about $11 million for the site in March 2019.

Related: Pellicano, Zagame Announce Plans for $100m Water Park

▲ The Pellicano tower design in Fitzroy sits next to more traditional buildings.
▲ The Pellicano tower design in Fitzroy sits next to more traditional buildings.


The mixed-use building includes ground floor retail with office space above the corner site on Victoria Parade and Smith Street opposite McDonald’s.

The new building in Fitzroy was designed by Six Degrees who said it was the right style of building for the area, as arches and circular motifs were typical of Yarra.

“On Smith Street, the proposal must recognise the rich diversity of building types that form this neighbourhood character,” they said.

“The new building must be a contemporary addition to a diverse mix of building fabric representing 150 years of retail evolution.”

The two-storey brick buildings that occupied the 860sq m site would have to be demolished for the new tower.

Six Degrees' previous projects include Swisse Headquarters in Collingwood and the City of Yarra GTV Community Hub in Richmond.

The Pellicano Group also own and manage more than 170 properties and have completed $3 billion worth of developments completed since 2000.

A decision on the Fitzroy application is expected to happen after 5 March.

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Article originally posted at: https://theurbandeveloper.com/articles/pellicano-lodges-plans-for-fitzroy-tower