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RetailStaff WriterThu 17 Jul 14

Pop-Up Creations: A Look Into Four Of The World's Best

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Pop-up retail is redefining the traditional bricks-and-motar shopping experience.


The trend involves shops "popping up" one day, then disappearing anywhere from one day to several weeks later.


The trend started in the late 90s in cities like Tokyo, London and Los Angeles and has grown into a global phenomenon.


Selling fashion and food to art, these temporary pop-up stores can be used to build interest and generate a feeling of relevance.

Here we look at four of the best pop-up's from around the globe.

 


BOXPARK Shoreditch, London


BOXPARK Shoreditch is a pop-up mall based in the heart of east London, filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants.

BOXPARK is constructed of stripped, and refitted shipping containers, creating unique, low cost, low risk pop-up stores.

BOXPARK Shoreditch was opened in 2011 by founder and CEO Roger Wade and was one of the first of its kind.

  
EAT STREET MARKETS, Brisbane

Eat Street Markets opened in Brisbane's Northshore Hamilton area in November 2013.


Eat Street Markets consists of more than 50 shipping containers specially reconfigured as mini-restaurants, bars, galleries and produce stores.


Queensland artists and designers are also part of the markets in a gallery of containers and tents alongside Eat Street.


There is also a performance stage showcasing local musical talent.



BIKINI BERLIN is a concept mall located in the heart of Berlin's West. It offers 17,000 square meters of fashion, lifestyle, beauty and food.

It is one Berlin’s most frequented and highest-revenue shopping areas. BIKINI BERLIN is located between the Berlin Zoo and the Memorial Church.

THE BIKINI BERLIN BOXES, 19 wooden module pop-up stores located in the heart of the BIKINI BERLIN marketplace, form part of the BIKINI BERLIN concept mall.

  
SPACE 15 TWENTY, Los Angeles


Located in Los Angeles, Space 15 Twenty is a unique retail setting.Space 15 Twenty is anchored by Urban Outfitters, but also includes a rotating cast of pop-up stores.


Each store is connected by an outdoor courtyard, which includes a performance space, gallery, book shop and restaurant, all of which encourage participation in the curated environment.



 

RetailBrisbaneSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
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Article originally posted at: https://theurbandeveloper.com/articles/pop-up-creations-a-look-into-four-of-the-worlds-best