Project Focus: 'The Maxwell' A Unique Opportunity In Boom Suburb


The Maxwell is the only development of its kind nestled within one of Australia's most sought-after suburbs - New Farm - just 1.6 kilometres east of Brisbane's CBD. The significance of the development lies in the knowledge that New Farm is a suburb that is mostly built out, thus highlighting the unique opportunity that The Maxwell presents.

With just 17 apartments on offer, residents will be rewarded at 40 Maxwell Street with striking architecture, impressive street appeal, generous parking and a rooftop pool with views of the river city.

The Maxwell's luxury apartments harbour a mixture of two bedroom, three bedroom and three bedroom plus study or MPR apartments situated over five levels.

The complex will feature a roof top pool, associated landscape areas, lift access and two basement levels for car parking. Construction for the apartments began in March 2016 and is due for completion in early 2017.

This Pointcorp development follows with design architecture from leading practice The NRA Collaborative, with interiors by Marc & Co and rendered images from The Render House. The Maxwell aesthetic is traditional Queensland heritage and urban renewal themes expressed in modern form.

The site is an ideal location for a new boutique apartment development with prime block slopes from the north towards the river providing a naturally elevated platform leading to views over the Brisbane River and adjacent Kangaroo Point. The building will utilise the near north south orientation to maximise natural light and sunlit balconies for residents.

The building’s exterior will provide an attractive, modern and engaging design that will be timeless. The internal layout of the apartments has been designed to maximise living enjoyment with functional open plan living areas leading to balconies, perfect for the Brisbane lifestyle. The interiors of each apartment will be made up of finely selected materials including oak timber floors, ducted air conditioning and custom joinery, with its high quality finishes in keeping with Pointcorp’s recent developments.

Brisbane's New Farm is highly desirable, and the lack of available land for development in the suburb and an effective restriction on building approvals means that new developments are somewhat capped leading to strong buyer competition.

In 2014, New Farm's median house prices saw a surge of 29 per cent to reach $1.175 leading to capital growth over the preceding years of 40.4 percent, or more than $300,000 - what is effectively 40 per cent growth in five years. Many inner-city real estate agents in Brisbane have "pages" of database contacts waiting to purchase in New Farm.

Pointcorp, founded by Chris Vitale and Paul Gedoun in 2002, has $486 million in high-end apartments being built across Brisbane. The company has recently made an entry into house and land packages, according to The Australian Financial Review. 


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