From humble beginnings, Lloyd Clark and Cameron Barr did not merely grown their WA-based company into one of the top apartment developers in the State. By remaining true to their vision, they earned a reputation and respect within industry, local government and planning authorities that gives them the unique ability to secure off-market opportunities and good planning outcomes. We spoke with Match Managing Director Lloyd Clark.
It’s difficult to look past our first significant heritage development, Home
. It really set the bar for heritage renewal in Perth. It was also a financial success for investors and buyers, with apartment values increasing exponentially prior to completion. Our current heritage renewal of the Fremantle Woolstores, Heirloom, is just as spectacular in terms of design and value potential.
What spurred you to move to an integrated development model?
Vertical integration gives us an edge in terms of project delivery, as we have virtually replaced all outsourcing with skilled and handpicked key people. It de-risks the investment by having total control over delivery. It also maintains quality control throughout the whole process.
Why is niche product so powerful in the current market environment?
Good design and statement developments are always going to compare favourably against the mass production market, as they create their own demand by being a ‘one-off’. People will pay a premium for signature style and great location and, when apartment supply is at its peak, boutique product is rarely impacted.