Tony Houston is Group Director of Commercial and Partner at ThomsonAdsett. With over 30 years’ experience in retail architecture, Tony has completed more than 100 projects across Australia working with major retailers and developers.
To achieve this, the design process must start well before a line is drawn. Using our experience across all types of developments, we examine a number of key elements when we start a project including:- The fundamentals of retail logic;- Optimum formats for a retail offer;- The interrelationship between shape/topography of site;- Building spatial requirements;- Vehicular/customer accessibility;- What will invoke a positive response in the customer.
Central to our design philosophy is that we are designing architecture and not just producing buildings. However, it is retail not detail and it is the simplicity of retail logic not the complexity of applied design that underpins a successful retail project.
What do you see as the biggest challenges for retailers currently, and how can design assist in overcoming these challenges?