Why Real Estate Agents Are Flocking To Virtual Reality


Brisbane agent Paul Liddy is determined to “stand out from the crowd” through virtual reality.

Virtual reality has been touted for years as the way of the future for everything from warfare to sexual relations, but now it is finding surprising application in the world of real estate marketing.

Last year, the operator of real­, Australia’s No 1 property website, said it was set to launch applications for Oculus Rift, the virtual reality headset platform that Facebook bought for $US2 billion.

But some agents have got in first, preparing virtual reality walkthroughs of their properties which can be embedded on any platform, including their own websites. They are less immersive but do not require headsets.

Marketing agent Paul Liddy of Ray White East Brisbane is one of the new generation of agents who are embracing virtual technology to get the edge in selling real estate.

To integrate 3D visualisation technology into his property marketing, Mr Liddy has formed a strategic partnership with Kal Daley of 3D Smart Scan; a new Brisbane-based 3D visualisation company.

Together, the pair are leveraging the latest breakthrough in computational photography and providing a simple and effective tool for property owners and buyers.

Mr Liddy has  recently listed the first of his Brisbane properties with this technology, an $849,000 Balmoral unit in ‘The Constellation’ at 15 Grosvenor Street, a new ten unit boutique development.

To see the virtual reality walkthrough click here.

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