The concept of placemaking has been one of the more transformative urban ideas of the last half-century – designing places and cities that cater to people, not just cars or shopping centres.
Not only does great placemaking create stronger community outcomes, it can also provide tangible long-term economic benefits for governments, developers and investors.
Hoyne design director Andrew Hoyne and Aria founder Tim Forrester both stress the importance of placemaking in creating superior urban outcomes. With years of experience in property, branding and architecture, both Tim and Andrew have planned – and executed – great public spaces.
This Thursday, Andrew and Tim will be sharing their expertise and insights at “Realising The Value Of Place”.
Held in Fish Lane, Brisbane (one of the city’s most successful precincts, realised by Forrester himself), the event will be a masterclass in placemaking.
The Urban Developer briefly spoke with Andrew and Tim on what we can expect from Thursday's conversation on the value of place.
TUD: What has led to your obvious enthusiasm and passion for the idea of what a place can be?
: The public interface with our developments is at the ground plane. It’s very rewarding to see people have an emotional response to the placemaking initiatives we’ve driven. Aria’s goal is to leave a positive legacy for communities we develop in, and placemaking is the primary mechanism to achieve this.
: I’ve worked in the property sector for decades now, which has led to a deeper interest and passion for understanding great places from the world and what makes successful communities. Every citizen or resident deserves the best life possible, and a country like Australia is capable of providing the very best. I want to be proud of the contributions and creations I’m involved with.
TUD: Have you gathered any evidence to further support your thesis that, through placemaking, you can create superior community outcomes and economic benefit?
AH: Absolutely. I’m not interested in theory alone. I’m all about real-world realities. If we’re to challenge the industry to change, we must provide the insights and data that prove a considered approach to placemaking works and drives higher profits.
TUD: Andrew, you’re known for having a "win" theory when it comes to development and placemaking that’s done with creativity, strategy and consideration. Can you explain how this works?
: People often associate placemaking with purely driving social change. So it goes into the “nice to have”, “touchy feely” or “too hard basket”, rather than being the underlying philosophy that drives a unique or compelling solution for a development. We want to show that the outcomes from better placemaking are both social and economic.
Creating a great place means better community outcomes, economic benefits, and profit for organisations and developers. Innovative placemaking can attract business to communities and cities and improve economies. It can instil community pride.
Done properly, there’s no downside. Everyone wins.
TUD: What makes Fish Lane the right location for this Thursday’s event?
: Fish Lane has been rediscovered. What was once a forgotten laneway populated by bins and service trucks, unloved and generally an afterthought, has been transformed into a true laneway -- a dining precinct dripping with character. This transformed place is now a canvas unto which people and events can project, with a good mix of smaller and larger areas for activation. It’s a unique space that can be enjoyed on many levels.
TUD: Does the Fish Lane precinct deliver benefits to Brisbane’s residents, both socially and economically, in a broader sense?
: Absolutely. We see and hear the feedback every day. Residents of Brisbane are well-travelled and appreciate Fish Lane’s transformation is aligned with a global trend towards inner-city living and complementary lifestyle elements.
As Brisbane grows and becomes more international and eclectic, the tone of the city must also evolve. Fish Lane is an economic multiplier – a positive legacy for residents and visitors that’s perfectly aligned with Brisbane’s continued evolution to become Australia’s New World City.
TUD: Tim, you’re sharing the stage with Andrew Hoyne from Hoyne. What do you plan to discuss?
: We both feel passionate about the ability for high-quality architecture and quality public realm to revitalise a city. This is where the community interacts with development. Development has incredible potential to achieve good outcomes for the community.
TUD: Andrew, what’s your response?
We’re both hugely passionate about what we do and want to ensure that our work has a positive impact and legacy. It’s clear that Tim understands that by putting people at the heart of big decisions, better development outcomes are achieved, resulting in much higher long term profits. Our philosophies are aligned, and I think we have a compelling story to inspire others.