On Saturday April 1 developer Roxy-Pacific launched their residential development West End, Glebe, selling 70% of apartments within four hours.
The most popular apartments sold were one and two bedroom apartments, which made up 96% of the sales - downsizers and upgraders were primarily interested in the 3 bedroom apartments.
Roxy-Pacific Australia’s new $280m residential development in Glebe was designed by Turner with interiors by Siren Design and will be released in two stages – The Foundry and the Arthouse. The first will feature New York style Soho apartments, arches and a distinctive warehouse style with brick and concrete detailing. Arthouse will reverse these architectural motifs, being created in concrete with brick highlights. Atop The Foundry will be penthouse architecture that will drive buyer interest and both buildings will sport communal roof gardens and divided elevations to resemble a terraced village with views of the CBD.
Roxy-Pacific Director Benjamin Hopkins said the vision for the site was inspired by the culture of Glebe, the rich architecture of Ultimo as well as inner city living allowing residents to walk to the CBD, Broadway and Sydney Harbour in a matter of minutes.
Inside, apartments are generously proportioned, light-filled, and minimally realised, with an industrial edge mixed with a warm and refined aesthetic.
Turner Director Stephen Cox said the firm designed West End to suit a wide range of residents.
“The site is perfectly located with access to schools and universities for families and students, 2-minute access to the harbour-side and fish markets and easy nearby amenities for empty nesters."West End is set to be the ideal city pad located on the fringe of the CBD while still allowing for that suburban Glebe lifestyle, according to Colliers International Director Ian Bennett.
“With the ongoing gentrified area of existing industrial warehouses transforming into residential, West End will appeal to both owner-occupiers and investors and we expect 50% of the local demographic to be the ‘Smart Crowd’ with a degree or higher education."
Sydney sprouts multiple developments
Also occurring in April was the sales of Bondi Central, a two-building residential development located in Bondi Junction.
[Related article: Bondi Junction Welcomes Newest Architectural Landmark]Stargate Property launched their $124 million residential development on the same day as West End, and sold 60% of its apartments on the morning of launch, resulting in $70 million in revenue.
Designed by DJRD Architects, Bondi Central’s two apartment buildings individually complement and integrate with each other, featuring black architectural elements and a series of interactive privacy screens and layered façades to create a landmark statement.