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Spectra To Usher In New Era Of Entertainment In Singapore

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Marina Bay Sands is set to unveil 'Spectra', a new entertainment experience with state-of-the-art light and water show in June.

The city skyline will glimmer with a kaleidoscope of colours and lights each night with Spectra's free-to-public outdoor light and water show displayed over the water at the Event Plaza along the promenade.

Combining an array of state-of-the-art lasers, lighting, water effects and projections, the show promises to be a multimedia extravaganza set to an orchestral soundtrack composed by music producer Kenn C.

At the heart of the performance lies a bespoke, 12-metre tall double-laminated glass-and-stainless-steel prism that bursts into life throughout the show.

Marina Bay Sands President and CEO George Tanasijevich said Spectra gave them the opportunity to work with homegrown talent and global creative artists to produce an experience that is compelling from start to finish.

"It shows our commitment to continually reinvest and refresh our entertainment offerings, to draw new and repeat visitors to our integrated resort.”

Spectra features state-of-the-art technology to create a myriad of laser, light and water movements which was created by Australian-based experience agency, Imagination.

Imagination has been responsible for a number of high profile Australian shows, such as Sydney New Year’s Eve.

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“Working with Marina Bay Sands on a project of this cultural scale has been an incredibly rewarding experience and we couldn’t be happier with the results," Imagination managing director Antony Gowthorp said.

"Using creativity and technology to enhance the impact and liveability of spaces is a great fit for Imagination’s expertise in experience strategy and design."

Spectra was conceived as a new standard in precinct entertainment, aimed at driving more people into Marina Bay Sands' retail and dining spaces.

"Entertainment on this scale brings built environments to life. The more people that come to area, the more vibrant that area will be –Spectra is a brave and beautiful expression of that development strategy.

“The project was designed to be customisable and scalable, meaning the show can be reinvigorated as needed over its lifetime.

"This approach was adopted to keep public interest high, driving repeat visitation and consolidating Marina Bay Sand’s investment.

"As an Australian experience design agency, we’re encountering increasing demand for this type of work across the rapidly developing Asian region, and Spectra is a great example of what’s possible when creativity is tasked with meeting a client’s strategic business goals. We’re thrilled with the result," Mr Gowthorp said.

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The world-first production took two years to create and will take viewers on a four-act journey, beginning with Singapore’s origins as a cultural melting pot, and ending with a glimpse into its future as a global city and beacon of innovation. Key to this narrative is a selection of innovative water fountain technologies, including pyramids, gyroscopic arcs and straight jets, as well as lava and mist effects, many of which create a canvas for vibrant projections.

The show will also boast specially developed underwater LED fixtures that allow lights to show perfect whites and richer colour hues. Other state-of-the-art technology used in Spectra include a synchronisation software called timecode, which enables the soundtrack to trigger, down to the millisecond, all of the lasers, lighting, projections and water effects in harmony each time.

The show is also energy-efficient – besides the use of energy-saving LED lights, the production’s water effects are powered using water from the bay, which is filtered and recycled with each performance.

The new show will perform twice every night from Sunday to Thursday with a third show added at 10pm on Friday and Saturday. It can be viewed 50 meters across the waterfront promenade, complementing the stunning nightscape of Marina Bay.

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Article originally posted at: https://https://theurbandeveloper.com/articles/spectra-usher-new-era-entertainment-singapore