Swiss Watch Maker To Open Doors In Iconic Melbourne Arcade


Bell & Ross, in conjunction with leading Swiss watch retailer, 8th Avenue Watch Co, has signed a new lease to open its first stand-alone boutique in Australia.

Colliers International’s Mike Crittenden introduced and negotiated the new lease, in conjunction with The Block Arcade managing agent Patrick Barnes of Allard Shelton.

“One of Melbourne’s most iconic landmarks, The Block Arcade is a prestigious retail shopping centre in the heart of the Collins Street retail precinct,” Mr Crittenden said.

The Melbourne arcade is famous for its period architecture featuring a Victorian facade, mosaic floor and glazed dome.

It will be the 13th Bell & Ross boutique worldwide, as part of a global brand expansion program to complement its existing retail footprint in Paris, Vienna, Prague, Moscow, Dubai, Kuala Lumpur, Jakarta, Taiwan, Singapore, Beijing and Macau.

“The Bell & Ross store at The Block Arcade will be Melbourne’s first flagship operation, offering ranges not available at the 8th Avenue Watch Co Emporium store,” Graeme Goldman, founder of 8th Avenue Watch Co, said.

“As recent sales dictate, the brand is perfectly suited to a growing segment of the discerning Australian consumer market. The Bell & Ross boutique will be the perfect showcase to reflect the image of the brand with all key design elements to flawless personify the brand’s DNA.”

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