Sydney's Newest Tower Draws A Big Crowd


On Saturday development company Loftex launched its newest residential development, Embassy Tower.

The $280m mixed-use development set in the dress circle of St Leonards was selling 205 released apartments, but the response to these apartments was more than anyone could anticipate.

Appointments commenced from 9am, but eager buyers were waiting to get into the display suite well before the doors opened.

Of the 205 apartments available, 142 were sold within the first few hours.


Embassy Towers launch with an overwhelming turnout.

According to CBRE Director Ben Stewart, most of the buyers were owner-occupiers who come from the North Shore line around areas such as Lindfield and were looking for something in close proximity to the city and had the convenience of close by amenities and transport.

The most popular were two bedroom apartments, selling for $2m. Three bedroom apartments were also sold for $4.5m.
Embassy Tower – what drew the crowd
Embassy Tower provides an opportunity for buyers to position themselves in one of the lower North Shore’s most central and convenient locations, in one of the tallest towers in the area.

The development’s design comes from architects Nettletontribe, who have worked to provide the apartments with views to Sydney Harbour and the city skyline from virtually every level.


Embassy Tower was made to radiate modern luxury, with its ‘sculptural’ shape and the high standards of the interior’s two and three bedroom apartments. The apartments provide plenty of light throughout its combined living, dining and kitchen areas with floor to ceiling windows.


The building’s interior also includes Italian stone-inspired tiles, feature walls and Italian marble-look bathrooms, while the kitchens come with Smartstone marble-look bench tops. The building provides security parking and lift access to take a person from their car straight to their apartment door.

The site for Embassy Tower was earmarked by developer Loftex more than six years ago. It’s location proudly boasts a rare combination of tranquility and convenience, mere footsteps from the metropolitan buzz of The Forum and St Leonards’ station.

Embassy Tower attempts to bring Sydney’s offerings as close as possible, being just five kilometres from the CBD, a 10 minute drive to the Macquarie Centre’s major retail and entertainment hub, and a short journey to the North Shore schools and the Macquarie University.


Embassy Tower has been designed, in appearance and location, to be the ideal choice for potential residents seeking the perfect balance between exclusive living and access to all the conveniences of an international city.

Construction on Embassy Tower will commence in October 2016 with completion expected early 2019.

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