Tesla Aims To Bring New Showroom To Brisbane


Electric vehicle powerhouse Tesla has submitted a development application (DA) to install a new showroom and service centre at the established 'Homemaker The Valley' centre, located at 1062 Ann Street, Fortitude Valley.

Tesla DA, Showroom, Fortitude Valley

Tesla's intended re-branding of 'Homemaker The Valley' centreTesla's intention is to utilise three levels for car sales and services as part of their commitment to providing technology and products that "foster clean energy ecosystems and continuing the process of reducing the world’s use and dependence upon fossil fuels".

The site currently accommodates a variety of primarily retail/showroom land uses within three separate, multi-storey building structures with limited car parking located between the buildings on ground level and primarily below the buildings within shared basement areas.

Tesla DA, Showroom, Fortitude Valley

Tesla's intended re-branding of 'Homemaker The Valley' centreSite use
The common basement will include:

  • Twenty-four (24) existing exclusive use car spaces for the proposed tenancy, including four public use ‘Supercharger’ charging stations, that are intended to be accessible 24 hours a day (pending centre basement parking operating hours and negotiation with centre management)
  • Dedicated car wash bay (not accessible by the general public) with bunded perimeter, spray curtain and dedicated drainage to an oil separator before discharge.
  • Vehicle showroom and ancillary sales office
  • Delivery zone
  • Servicing zone
  • Customer lounge
  • Amenities
  • Existing lift providing access between the basement, ground level and level 1.
  • Administrative offices
  • Staff amenities and recreation areas
  • Additional parts storage.

Tesla Service Centre, Victoria

Tesla showroom, VictoriaAccording to the DA, the overarching purpose of Tesla Motors is to help expedite the change from a ‘mine-and-burn’ hydrocarbon economy toward a solar electric economy. Its mission is to "accelerate the world’s transition to sustainable energy" and transform the automotive industry through zero emissions technology.

Tesla Service Centre, Victoria

Tesla service centre, VictoriaTesla's application came after detecting a demand originating throughout Australia, including Queensland. Accordingly, Queensland has emerged as the next focal point of the company’s market growth and brand establishment strategy. Fortitude Valley was identified as an ideal, influential location for a flagship store to support the South-East Queensland region, where there is currently limited brand and infrastructure presence.

If the DA goes forward, the Fortitude Valley site will be part of Tesla's expansion to enhance the attractiveness of electric vehicles (EV) in Australia.

Such an expansion will involve:

  • On-site support from experienced technicians and 24-hour on-call support
  • Connecting routes form Melbourne to Sydney, and Brisbane to Sydney with ‘Supercharger’ fast charge facilities, and
  • Additional and more widespread destination charging locations and infrastructure.

Images courtesy Tesla DA.

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