The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
FINAL WEEK TO REGISTER FOR URBANITY-25 JOIN MORE THAN 550 ALREADY ATTENDING
FINAL WEEK TO REGISTER FOR URBANITY 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
2
print
Print
Sponsored ContentPartner ContentWed 21 Sep 22

The Future of Apartment Buying Has Arrived

Purchasers of off-the-plan homes can now for the first time take an immersive online inspection of a property, through to registering and signing a contract for the purchase of an apartment on the one platform. 

Created in response to the growing demand from purchasers seeking to inspect properties online, the Immersion digital platform provides the first three-dimensional digital walkthrough of an off-the-plan apartment, right down to the fit-out, building materials used in construction and functionality of individual apartments.

Boston Projects director Rhys Morgan said Immersion, which had been in development for 12 months, would give buyers more confidence when buying apartments sight unseen and before they are constructed. 

“The digital shift is already well under way in inspecting property online, and in particular for incomplete off-the-plan developments which cannot be physically inspected,” Mr Morgan said. 

Mr Morgan, who has worked in real estate sales for more than a decade, said Immersion addressed a significant digital gap in the market.

“There is no online system in the market which allows you to walk through an off-the-plan apartment in CGI, gather all the information you need, including comparing apartments and then purchase with a tap on your phone,’’ he said.

“In many ways it is a far superior experience than going to a display suite with static imagery and floor plans.

“Buyers can walk through as many times as they like, compare apartments, and make decisions in their own time, all in the comfort of their own home.

“The system accepts digital payments, automatically verifies the purchaser’s photo identification and generates the contract of sale, all while keeping the user on the same site in a highly secure environment.’’

Immersion platform Boston Projects off the plan
▲ Immersion addresses a digital gap in the market, says Boston Projects director Rhys Morgan, pictured on right with Deicorp executive manager Rob Furolo.

Mr Morgan said the shift towards people buying property without a physical inspection, accelerated by the Covid restrictions of the past two years, was here to stay. 

“Recent surveys show that around 30 per cent of buyers say they would buy a property without physically inspecting it and we see that trend growing.

“In the US, during the height of the pandemic, close to two-thirds of millennial home buyers were reported to be purchasing properties without undertaking physical inspections.

“Buyers can still go to a display suite if they wish and talk to a salesperson, but the beauty of Immersion is that you can come home and look in more detail at the project, before going ahead with a purchase of a particular apartment,’’ Morgan said.

The award-winning Australian-owned property developer Deicorp is the first to use the Immersion platform for its Downtown residences in Sydney’s Zetland. 

Deicorp executive manager Rob Furolo said, “As the first developer to be awarded the NSW Government endorsed Independent Construction Industry Rating Tool (iCIRT) last December, we are proud to be the first to adopt the Immersion digital platform to give buyers even more confidence when purchasing off-the-plan. 

“Immersion gives property buyers a greater level of detail than ever before of the look and feel of an off-the-plan apartment.

“It will give them the opportunity to view and research the details in their own time and when they are unable to visit one of our display suites.”

To view Deicorp’s Downtown development on the Immersion platform visit: https://www.downtown.immersion.com.au 



The Urban Developer is proud to partner with Boston Projects to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

ResidentialAustraliaMarketingPartner
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Dee Why
Exclusive

Why Design-Led Development is Rising at ‘Forgotten’ Dee Why

Vanessa Croll
6 Min
Carrington Place - Ellipse EDM
Exclusive

NSW’s ICIRT Hands Lifeline to Off-the-Plan

Clare Burnett
7 Min
Warren and Mahoney Western Bulldogs Women's Health and Leadership Hub HERO
Exclusive

Beyond the Boys’ Club: Inclusive Architecture Disrupting Sporting Precincts

Leon Della Bosca
7 Min
Exclusive

Inside the $10m Heritage Refit of Sydney’s $25,000-a-Year Members’ Club

Taryn Paris
4 Min
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
7 Min
View All >
Development

Erin Holland Returns as Urbanity MC

David Di Marco
Dee Why
Exclusive

Why Design-Led Development is Rising at ‘Forgotten’ Dee Why

Vanessa Croll
Novus on Albert Chatswood
Build-to-Rent

Commission Greenlights Novus $290m Sydney BtR

Vanessa Croll
The 27-storey Chatswood tower has been waved ahead under state fast-track rules, despite local pushback on heritage and …
LATEST
Development

Erin Holland Returns as Urbanity MC

David Di Marco
2 Min
Dee Why
Exclusive

Why Design-Led Development is Rising at ‘Forgotten’ Dee Why

Vanessa Croll
6 Min
Novus on Albert Chatswood
Build-to-Rent

Commission Greenlights Novus $290m Sydney BtR

Vanessa Croll
3 Min
Summerlin Banyo EDM
Legal

Class Action Launched Against Dennis Family Corporation

Clare Burnett
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/the-future-of-apartment-buying-has-arrived