Developer Uses 3D to Power $1bn Masterplan


The experience of space surrounding a project can make a world of difference. It’s the way a tower appears to commuters as they exit the railway station, or how strolling families perceive high-rise homes from the park.

And this is why experienced developer Mulpha Norwest uses 3D that’s as close to the real world as you can get.

"Smart-city" developer Mulpha is shaping a desirable work and lifestyle destination with the multi-billion-dollar expansion of Norwest Business Park in Sydney’s west.

Mulpha is using Nearmap 3D content to visualise the interplay of new buildings and proposed structures, and how these fit with the immediate environment.

“We’re creating a vibrant, open, activated space so we need to ensure people are attracted to the precinct,” senior development manager Jan van der Bergh says.

“We can look at how people will approach the precinct, whether they are coming from the train station or the shopping centre and see what it would look like. In 3D you can see if the development from the ground plane and ensure that it’s enticing for residents workers and visitors.”

Nearmap 3D is frequently updated, derived from an established high-resolution aerial imagery program.

And to keep up with rapidly-growing communities, the detail provided is reliable and up-to-date, with some areas flown up to six times a year.

For van der Bergh, this delivers the confidence of always working with the most up-to-date 3D mesh. Mulpha maintains a model of all the company’s developments in the area.

“We want to understand how buildings work together, he says.

“Previously you would only see the site in isolation. Nearmap 3D allows us to see it in context.”

Nearmap has an "as-a-service" business model which has revolutionised the provision of aerial imagery globally. Areas are captured efficiently and processed quickly, with imagery and derived content—including Nearmap 3D—made available online.

Property developers of all sizes use Nearmap 3D, Nearmap director of global product marketing Angela Catalan said.

"Having the ability to explore 3D content in MapBrowser, then within minutes, export content for detailed design inside third-party application reduces the hours required in building conceptual models.”

Companies using Nearmap are often able to outpace competitors, responding to opportunities more confidently and quickly.

"The sooner they can visualise the world in 3D, the sooner they have the ability to ‘wow’ their clients and communicate better."

Discover how leading developers are using Nearmap hi-res aerial imagery and Nearmap 3D at Nearmap NAVIG8 2020.

The Urban Developer is proud to partner with Nearmap to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.

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