The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
2 WEEKS UNTIL OUR UNMISSABLE FLAGSHIP CONFERENCE MORE THAN 550 ALREADY ATTENDING
2 WEEKS UNTIL OUR FLAGSHIP CONFERENCE 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
OtherStaff WriterSun 06 Sep 15

Virtual Reality: The Property Industry's Next Frontier?

TUD+ MEMBER CONTENT
1
SHARE
print
Print

Imagine if  property buyers could ‘walk’ through a new off the plan apartment or home without even entering the building.

Sound far-fetched?It may seem like something from Back to the Future II, but prospective buyers are already starting to experience this phenomenon through virtual reality technology.

Although it’s still in its infancy in the property industry, real estate agents, property marketing specialists and developers are now looking for ways to capitalise on a technology that is set to revolutionise the way we purchase properties.

Adelaide’s Ouwens Casserly Real Estate Agents announced this year that it had launched what it believed was Australia’s first virtual reality real estate tours. The company teamed up with 3D tour provider TicketyView and realestate.com.au to create a virtual reality headset. Prospective buyers simply don the headset, enabling them to see and ‘walk through’ their potential apartment or home in 3D. The tours are also uploaded online for use on desktop and mobile devices.

“We wanted to create the actual feeling of being in the property itself,” Director Alexander Ouwens said. “It’s something that agents for off the plan developments have always found very difficult to sell – the actual ‘feeling’ of the development.”

Ouwen Casserly's virtual reality headset.[/caption]He said the technology was the way of the future.

“Consumers want more information before they talk to an agent or attend an open house. They want to resolve any issues they have about a property in their mind, before investing,” he said. “Like online shopping, Uber and Air B ‘n’ B, people want convenience, they want it quickly and they want it now.”

So far, clients have responded well to the technology, with internal research indicating that one in three people who clicked on a virtual reality tour online made an appointment to come to their office for a virtual reality tour as well.

Ouwens Casserly is also using virtual reality to sell to interstate and overseas customers, as well as using it to qualify leads for high-end residential homes.

Other companies are also keen to get on the bandwagon.

Undertow Media, a Melbourne property marketing agency, is currently working with some clients to develop a virtual reality product.

ResidentialAustraliaTechnologyPlanningPlanningSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Freecity Rouse Hill triple towers 2 Tempus Street
Exclusive

Freecity Takes Covers Off $330m Triple Towers in Sydney’s North-West

Leon Della Bosca
5 Min
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
Exclusive

Interstate Developers Find Lots to Love in ‘Progressive, Affordable’ SA

Taryn Paris
5 Min
Bates Smart Richmond Sportslink HERO
Exclusive

BtR Focus Drives Bates Smart’s Richmond Sportslink Concept

Leon Della Bosca
6 Min
View All >
Industrial

Inland Rail: Site at Rural Hub Comes to Market in Victoria

Lindsay Saunders
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
Logan Wastewater Funding hero
Infrastructure

Flush of Funding to Deliver 20,000 New SEQ Homes

Phil Bartsch
Without the $135.98-million injection it is claimed the Logan City Council would have had to stop approving new housing …
LATEST
Industrial

Inland Rail: Site at Rural Hub Comes to Market in Victoria

Lindsay Saunders
2 Min
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
3 Min
Logan Wastewater Funding hero
Infrastructure

Flush of Funding to Deliver 20,000 New SEQ Homes

Phil Bartsch
3 Min
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/virtual-reality-property-industrys-next-frontier