In the highly competitive world of real estate development, where sales serve as the most quantifiable measure of success, capturing the interest of buyers and investors is paramount.
There is a growing demand from developers for flexible solutions that can help reduce costs associated with having a physical display, enabling sales to take place anytime, anywhere, and empowering sales teams to maintain a competitive edge.
Developers must cater to the desires of customers who seek to experience the product before they purchase, to see the quality of fixtures, finishes, and the view lines from their balconies.
To take the sales process past the confines of the traditional display, sales and marketing teams need dynamic sales platforms that deliver photorealistic walkthroughs on any device, in any location.
Having delivered more than 300 successful projects for clients, how does the 70-plus person team at Volume Vision continue to innovate and stay at the forefront of the architectural visualisation industry?
Volume Vision says its success can be attributed to producing the highest-quality CGI renders, setting new benchmarks for architectural visualisation studios in Australia, and raising the bar for 3D rendering studios worldwide.
This commitment to delivering strategic outcomes for clients shines through in creating impactful renders and immersive walkthroughs.
These visual representations showcase the allure and sophistication of luxury apartments, as exemplified in Volume Vision’s collaboration with Plus Architecture to produce photorealistic renders and walkthroughs for Nineteen First Avenue on Queensland's Gold Coast.
Ayrton Mansi, managing director of Amansi Group, said that “partnering with Volume Vision for the Nineteen First Avenue project has been a fantastic experience.”
“They’ve expertly combined their ground-breaking software with compelling visual assets to provide a comprehensive and captivating presentation of our development, skilfully highlighting the primary selling features that set us apart from the competition.”
Volume Vision says its photorealistic walkthroughs are a powerful tool for capturing the imagination of potential buyers.
This Australian-first tech provides buyers context and a sense of place, helping them visualise life in the property.
In the case of Tapestry’s 22-storey boutique development on Chevron Island, these walkthroughs have proven to be instrumental in driving remarkable sales success for an apartment type that is traditionally challenging to sell.
Brent Thompson, principal director at Siera Group, said “Volume Vision’s speed, responsiveness and flexibility have been fantastic”.
“Their consistent high-quality renders and animations have helped our team close deals, as buyers can really picture what living in the building will add to their lives.
“When buyers were asking the same questions about a specific unit type, Volume Vision was able to quickly create a photorealistic walkthrough of the space to help overcome queries about size and view lines, helping our team secure multiple sales.”
Leveraging high-quality renders to build immersive 3D walkthroughs increases sales and creates engaging experiences for buyers, allowing them to interact with the property before purchasing.
In today’s digital media environment, an enhanced marketing strategy is vital for achieving sales success.
Volume Vision understands this and has developed web-based sales display software that empowers sales teams and maximises buyer engagement, effectively reaching buyers wherever they may be, whether in a traditional display, on the move, or online.
To support Drew Group and Pezet Matherson on its Lagoon Main Beach project, Volume Vision delivered renders and walkthroughs, plus a comprehensive sales software solution that allowed the sales and marketing team to leverage state-of-the-art visual assets for increased sales.
Jayde Pezet said the sales display software provided by Volume Vision has revolutionised its sales process.
“This user-friendly software enables seamless customer engagement, resulting in higher conversion rates and increased customer satisfaction,” she said.
Previously, property developers worked with multiple teams for renders, walkthroughs, and sales software, leading to project management complexities, excess admin and significant delays.
Volume Vision streamlines the process, saving clients time and money and reducing the stress of co-ordinating multiple teams.
By eliminating the need to juggle between different providers, clients can focus on bringing their vision to life. Volume Vision's strategic approach ensures priority renders are delivered first, and customer engagement is continuously measured and analysed for optimal results.
Volume Vision’s innovative sales display software easily adapts to different presentation scenarios, giving sales teams greater flexibility to present to clients where and when they are available.
It is highly versatile and can be used for online presentations, off-site meetings, or in traditional sales display rooms, making it an invaluable tool for sales and marketing teams.
The software incorporates product availability management, floorplan display, apartment or level views, visual asset galleries, and photorealistic walkthroughs.
Clients can manage essential information, floorplans, and allocations directly through the system or integrate it seamlessly with their CRM.
Volume Vision understands property developers’ and project marketers’ needs, delivering world-class architectural visualisation and software solutions that add tangible value to client projects.
Combining architectural renders, immersive walkthroughs, and cutting-edge sales display software with streamlined workflows and a refined client experience, Volume Vision provides industry leading visualisation services to property developers and architects.
For property developers and project marketers looking to empower sales teams, Volume Vision is the trusted partner to boost interest in your project and lock in more sales.
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