Creating and maintaining an online presence is a key part of discovery and acquisition for any brand, so it’s important to ensure your website is looking great, content is up to date and any digital platforms or technologies right for you.
We’ve put together 5 key tips to help you stay on top of things.
Did you invest in a website that is now outdated or a little bit broken? Is your website responsive and optimised for tablet and mobile sizes? If not, did you know Google penalises your SEO if your site isn’t optimised? Gone are the days when it would cost a bomb to get your website looking fresh. Whether you’ve created your website on Squarespace, Weebly, Wix or in Wordpress, there are affordable specialists out there who can get your website looking new in no time without breaking the bank.
Do you have a newsletter sign-up option on your website? If so, do you use it? Are you sending regular newsletters with relevant content? Make sure you’re collecting your client database so that you can communicate key moments and promotions with them. You can include a survey with an incentive to improve the quality of your content to further ascertain what they’re interested in hearing about.
Did you know you can find out about people who come to your website by tracking and retargeting them based on what they do on your website? You can also use the power of Facebook marketing by collecting the data of people who have come to your website and creating lookalike audiences. This not only increases brand awareness within a refined demographic, but also maximises your online marketing budget.
Search engine optimisation is a key part of any online business, but it doesn’t have to be difficult. Let your website’s SEO run itself by maximising the content you have. Analyse the web data that you have and use it to create the content strategy for your website.
If an image can sell your product then you don’t need words. After all, a picture paints a thousand words, right? Use the power of imagery to communicate fast because people these days move on quickly. Make sure you set a standard of your work; don’t settle for stock images - invest a good photographer. Sometimes you don’t need a new website, just fresh content.
Joel Spencer is the Director of JSD, a brand, digital and signage agency that specialises in the built environment sector. We create visual brand experiences of spaces through environmental graphics, mapping and wayfinding. We create engagement through UX and UI for digital platforms. We connect customers to clients by developing brand strategies.
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