White Paper Review Lists 7 Key Impressions Of A Brighter Brisbane City


Brisbane’s Economic Development Strategy entitled ‘Brisbane 2022 – New World City Action Plan’, has undergone a review by Chris Isles, Place Design Group’s award-winning, National Planning Director, with some insightful impressions unearthed, released in a

white paper today.

Labelled ‘Seven Key Impressions’, the paper suggests the action plan is something that we as a city, should see as filled with great opportunity and positive change for Brisbane.

“The underlying intention of the strategy is to make Brisbane one of the world’s true ‘New World Cities’, which is something that everyone in Brisbane, particularly those of us in business, should not only be aware of but also be excited about,” Chris writes.

Through the White Paper, Chris states, “one of the core benefits of the ‘New World City’ tag, is the permission this tag gives us to leverage those assets to elevate Brisbane onto the world stage, as a city that competes (and wins) globally for talent, capital, innovation, students, visitors and major events, which should excite us all.”

ALSO SEE: Prices Strengthen In Inner Brisbane Apartment Market: Place

Whilst the plan is silent on the ‘how’, Chris sees a real opportunity is for the city to repurpose our older, arguably defunct, industrial precincts that are often quite close to the CBD into vibrant mixed use precincts containing incubators, start-ups, diverse range of housing and integrated villages to deliver upon this precinct based opportunities.

“I would hope that a future by product of this strategy is a strategic rethink by Council as to the future of these precincts and how ‘New World’ places can come from Old World uses,” Chris states.

In 2014, Chris worked closely with Brisbane City Council on the redesign and repositioning of the Brunswick Street Mall.  Post the $4million redevelopment, Place Design Group has identified over $500million proposed developments near the Mall adding huge benefit to the Brisbane Economy. This means that for every $1 spent, $100 of investment will be generated for the City or a 1:100 return on investment.



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