The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
LESS THAN 2 WEEKS UNTIL OUR FLAGSHIP CONFERENCE JOIN MORE THAN 550 ALREADY ATTENDING
JUST 2 WEEKS TO GO UNTIL URBANITY-25 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherStaff WriterMon 10 Apr 17

Yolk Property Group Pushes Entrepreneurs To Break Eggs At Their Pending Development Site

Charlie-Stewart-and-Cameron-Jose-at-Yolks-Bayswater-Pop-Up_620x380

Image: Business operators Charlie Stewart and Cameron Jose at Yolk's Bayswater Pop-Up

After purchasing a site at 9-11 King William Street in Bayswater, WA, Yolk Property Group decided that waiting for construction to begin on a new project was no reason to sit around and do nothing.

After acquiring the site in order to develop a new mixed used project called ‘Heir’, Yolk set up a temporary ‘entrepreneurial pop-up’ where aspiring business operators could come to use the space as a rent-free test area for their ideas during the current period between acquisition and construction.

Co-Director of Yolk Property Group Pete Adams said it made sense for property developers to offer vacant buildings to the community to use.

“After acquiring a site it can take up to 18 months before construction begins and all the building will do is sit there idle.” he said.

“It’s a waste when entrepreneurs, artists and creatives could be using it as a test tube space.

“Perth has such an abundance of creative, talented dreamers – we should be fostering this entrepreneurial spirit and giving them every chance to succeed.

“Supplying them with a space to work from, rent-free, costs very little to us, but could make a huge difference to them,” he said.

Brothers and business partners Matthew and Charles Stewart moved into the space last year and built a customer base at their café 'Howdy', serving artisan coffee seven days a week.
[urbanRelatedPost][/urbanRelatedPost]
“We were in the final stages of opening a café with business partners in Fremantle and at the last minute it fell through, leaving us with everything we needed for a coffee shop except the shop itself,” Mr Stewart said.

The pop-up allowed them to test different ideas and explore opportunities with little risk and with maximum support from the community.

The brothers planned to open a permanent café in Claremont with the knowledge and experience garnered from the pop-up.

“The opportunity has been really valuable. Anyone looking to start a hospitality venture should definitely try their hand at a pop-up before taking on a lease,” Mr Stewart said.

Once construction begins on the site, Heir will feature 27 apartments and provide several retail and café options.

The journey to development was a difficult one for Yolk, who experienced significant push-back from the community who feared the project’s required demolition process would damage the heritage of the community area.

However, after going back to the drawing board, Yolk submitted new plans that were eventually approved by the Metro Central Joint Development Assessment Panel.

According to The West Australian, Mr Adams said the positive feedback and community support encouraged Yolk to plan pop-up opportunities at other sites.

Mr Adams said he would encourage other property developers to make their unused buildings available rent-free for community use.

The Bayswater pop-up is expected to run for another six months.

ResidentialRetailAustraliaConstructionMarketingReal EstateConstructionSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
7 Min
Exclusive

Why Sentinel is Betting Big on Olympic City Office Sector

Phil Bartsch
5 Min
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Freecity Rouse Hill triple towers 2 Tempus Street
Exclusive

Freecity Takes Covers Off $330m Triple Towers in Sydney’s North-West

Leon Della Bosca
5 Min
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
View All >
Residential

Fortis Plots Placemaking Project at Hamilton

Taryn Paris
NSW Housing Pattern Book HERO.
Policy

Housing Pattern Book Supercharges NSW Planning

Vanessa Croll
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
A luxury harbourside build that’s wider and higher than permitted has been greenlit in one of the most complex LGAs in N…
LATEST
Residential

Fortis Plots Placemaking Project at Hamilton

Taryn Paris
2 Min
NSW Housing Pattern Book HERO.
Policy

Housing Pattern Book Supercharges NSW Planning

Vanessa Croll
5 Min
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
7 Min
Perth Glory Playbook: Ross Pelligra on Property and Sport
Community

Pelligra’s Playbook: Building Property, Sport Synergies

Renee McKeown
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/yolk-encourages-entrepreneurs-break-eggs-development-site