They have already sold more than $1 billion in apartments on the Gold Coast but YPM managing director Bryce O’Connor is “all-in” on the future of the south coast.
The full-service project marketing agency is expanding its footprint and market share considerably as it launches its third office on the eastern seaboard at Gold Coast’s Burleigh Heads, following Brisbane and Melbourne.
YPM’s expansion into the Gold Coast—marked by the opening of its first local office in Burleigh—comes as the region’s residential sector continues to outperform, buoyed by population growth, lifestyle demand and limited supply.
The move cements the company’s growing presence along the eastern seaboard of Australia, where it is actively managing the sales and marketing of multiple residential projects ranging from boutique apartment buildings to integrated resort developments and larger-scale masterplanned communities.
Although the vertically integrated project marketing company had been active on the Glitter Strip for many years, O’Connor said now was the right time to commit more deeply to the Gold Coast.
“It was time to commit further to that market, the demand is there,” he said.
“There’s a lot of product coming to the market, and we see a service gap. We want to provide more of the fully integrated service we are known for in Brisbane to the Gold Coast.”
YPM has a focus on streamlining the project marketing experience from feasibilities and site selection, through the development application process to the marketing and sales of the end product.
With more than 20 years’ experience in the industry, partnering with leading developers, the company has developed an adaptable core sales strategy that enables it to leverage its team’s expertise to drive exceptional results.
Backed by in-house branding, strategy, digital and sales teams, YPM offers developers an integrated approach to project marketing, with a strong emphasis on market insights, buyer behaviour, and high-impact campaign execution.
The team has worked on high-calibre projects including Queen’s Wharf Residences, ARC by Spyre Group, The Star Residences and Teneriffe Banks and luxury boutique projects that are focused on high-design finishes, such as Ame on Riviera at Miami, and Sorano House at Kangaroo Point, which set a record for the area.
The YPM team has a number of project specialists who provide a personalised service in what O’Connor said was very much a “relationship driven” industry.
The team has doubled from 15 to 30 in south-east Queensland to help service the growing demand for innovative marketing and sales strategies from concept through to completion.
While the Gold Coast is a competitive market, O’Connor is confident in the YPM point of difference.
“We want to offer experience, expertise and solutions,” he said. “We understand what the market needs and we can see where the opportunities and the upside are.
“We think there’s a strong market for the high-end full-floor apartments on the Gold Coast, but there’s also a lot of competition. Interest is still really strong from the local buyers.
“There’s a really good opportunity in that middle market with projects below 10 storeys on B-grade sites, a bit back from the beach. There is some great product that is achieving good price points.”
O’Connor said YPM was in line for a record-breaking year.
“We’re going to confidently crack 1000 sales this year, we’ve got a lot of projects coming to market,” he said.
“Our year-to-date sales are sitting at 550 and at a value of $550 million and we have chalked up more than 800 settlements in 2025. We’re on track for a new record year of sales with three major project launches still to come.”
YPM’s sales and marketing expertise is supported by powerful back-end technology, which drives efficiency and empowerment to focus on intelligence-driven high-value work with clients and getting results.
Across YPM and YPM AVANTI in Melbourne the business is now well positioned across three markets on the eastern seaboard, and O’Connor said there were more offices in the pipeline as the business looked to grow its expertise and offering further.
“This is a full circle moment for me, having originally started my real estate career on the Gold Coast 23 years ago,” O’Connor said.
