Greenland Spearheads $220 Million Revitalisation Of Potts Point


Leading property developer, Greenland Australia, is about to spearhead the revitalisation of Potts Point with the development of its $220 million residential project, located at 224-226 Victoria Street in Potts Point.

Greenland’s project, Omnia, is positioned right in the heart of the Potts Point redevelopment. It will be one of Sydney’s most dramatic and significant inner-city transformations, with the strip set to become a destination for the city’s most sought-after and aspirational prestige apartments.

Currently operating as The Mercure Hotel, the Greenland site is the first of a string of properties in the area earmarked for development.

Also due to be redeveloped in coming years is the landmark Shopping Centre on Darlinghurst Road underneath the iconic Coca-Cola sign as well as Iris Capital’s The Bourbon Hotel.

Omnia will comprise of up to 135 high-end luxury apartments within a single 19-storey tower, which also incorporates two levels of high-end retail including a Woolworths and a proposed top tier restaurant.

It is expected to attract major interest from the city’s glitterati and high profile lifestyle purchasers.

The boutique development will offer sweeping Sydney CBD skyline views to the west and stunning harbour views over Elizabeth Bay, Watsons Bay and North and South Heads to the east.

Designed by Durbach Block Jagger, the project features an elegant hour-glass façade, creating a dramatic architectural statement to the prominent corner site and gateway to the eastern suburbs.

Greenland Australia Managing Director Sherwood Luo said Greenland’s Potts Point project is set to become one of Sydney’s most exclusive addresses – home to celebrities, high-net-worth entrepreneurs and executives of major corporates – those who enjoy the excitement but also sophistication of inner-city living.

“Greenland’s vision is to see the southern end of Potts Point transformed into a vibrant yet highly stylish, urban and sophisticated inner-city village – an extension of Macleay Street’s refined style and Upper-East Manhattan-feel,” Mr Luo said.

“What is commonly referred to as the ‘Paris end of Potts Point’ is going to extend the entire way along Darlinghurst Road.”

“Our Potts Point project is one of the most exciting sites for redevelopment in the city, holding tremendous opportunity for an exclusive inner-city address that incorporates quality amenity and design with world-leading architectural design, palatial interiors, proposed top-tier dining and communal facilities including a landscaped outdoor BBQ area, community garden and residents lounge,” Mr Luo said.

Residents of Potts Point currently enjoy a highly sophisticated lifestyle with a wide range of fantastic restaurants, bars, gourmet supermarkets and specialty shops such as authentic Italian delicatessens and boutique wine stores.

“Greenland is excited to be contributing to this gentrification and to be the first to launch to the market,” he said

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