Archistar Launches World First Feng Shui Engine for Property


Australian property start-up Archistar has unveiled a Feng Shui analysis feature that assesses floorplans to provide home owners and prospective buyers with insights and design recommendations.

Twelve months in the making, the one-of-a-kind engine applies hundreds of design principles to develop a sophisticated and actionable report tailored to each properties’ unique traits.

Feng Shui is an ancient art and science that was formalised over 3,000 years ago in China. Its principles aim to harmonise individuals with their surrounding environment and has increasingly been used by modern architects to advance design.

“From improving ventilation to positioning beds in a way that aids sleep and accessing more natural light, there are simple steps every person can take to improve their home,” Archistar founder and chief executive Ben Coorey said.

“Once upon a time Feng Shui was a tightly kept secret, now Archistar is democratising these principles to improve design and enable informed property decisions.”

Juwai, China’s number one international property portal, has signed on as the foundation client for the technology and is offering the reports to customers via its WeChat channel.

“We’re excited to partner with the largest and most authoritative source for global property in China, with over 2.8 million property listings spanning 90 countries.

“This partnership allows consumers and businesses to have unique insights into environmental and design factors when they are making important property decisions.” Coorey continued.

“Bad Feng Shui can kill a sale, and good Feng Shui can make one,” chief executive Carrie Law said.

“That’s why we are so excited to offer Archistar’s engine to our Mainland and other Chinese customers to give them more information at the click of a button.”

Coorey said the technology has resonated with Chinese consumers and developers and the scale of that market presents a tremendous opportunity, but the intention is to bring Feng Shui principles to every-day people from cultures all around the world, starting with Australia.

Australian consumers can visit the website to request a Feng Shui report on their floor plan. The reports are free for the promotional launch month of April, then will cost $49 from May.

“In a softening market where buyers are more conscious about their decisions, this extra layer of information is proving incredibly useful,” Coorey said.

“In fact, we have been contacted by property portals all around the world interested in integrating this technology with their listings.”

The Feng Shui engine builds on Archistar’s existing platform that lets property professionals and home-owners click on any block of land to instantly see what can be built.

It does this by crunching thousands of zoning and planning laws and overlaying this with an algorithm that produces hundreds of generative designs.

Since launching in 2018, Archistar has signed up agents at LJ Hooker, Ray White, PRD Nationwide and a range of other real estate groups. It is also used by tier one developers, including Mirvac and CBRE.

Archistar co-founder Dr Ben Coorey has a PhD in Parametric Design and is a world expert in this field. He is supported by his brother and co-founder, Rob Coorey, an experienced marketing and sales executive.

Backing the start-up are former Foxtel chief executive and tech investor Peter Tonagh, ex-Corelogic managing director Graham Mirabito and former CBRE Australasia president and chief executive Tom Southern, now a director at real estate investment platform Pindan Capital.

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