The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
FULL PROGRAM RELEASED FOR URBANITY-25 CONNECTING PROPERTY LEADERS ACROSS THE ASIA PACIFIC
FULL PROGRAM RELEASED FOR URBANITY-25 WHERE THE PROPERTY INDUSTRY CONNECTS
VIEW FULL AGENDADETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherTaryn ParisSun 17 Sep 23

Graya Wins Approval for Gold Coast Apartment Debut

South-east Queensland developer Graya has won approval for its debut Gold Coast apartment project, Kloud. 

The 20-apartment tower at 152 Jefferson Lane, Palm Beach marks the developer’s successful move into the Gold Coast market.

It filed plans for the project with the Gold Coast City Council in December last year, its second planned for the beachside suburb but the first to win approval. 

Graya director Andrew Gray said construction on the 827sq m site was imminent with onsite works slated to start in November. 

The nine-storey tower’s design drew inspiration from the coastal landscape through its curved forms and colour palette. 

The building will comprise two, three and four-bedroom apartments, a pool, wet deck, day beds and poolside social space. 

Gray said expanding to the Gold Coast was a natural progression for the Brisbane-based company he founded with brother Rob more than a decade ago.

“We have a strong connection with the Gold Coast as we spent a lot of time here growing up,” he said.

“We were always drawn to the beaches and lifestyle and on the business front the opportunity for growth and further development is unrivalled as more and more interstate buyers look to the lifestyle the Gold Coast offers.”

null
▲ Brothers Rob and Andrew Gray are pulling the trigger on their first Gold Coast apartment project, Kloud, with early ground works slated for November.

Gray said he believed Palm Beach was a relatively untapped market. The developer also filed plans last year for Ripple, but Kloud would be the first project to break ground on the coast. 

“Palm Beach, in our opinion, has the most potential—it’s one of the most beautiful stretches of beach and has a thriving restaurant and bar scene while still maintaining that local community feel,” he said.

“Over the past few years it’s transformed into the lifestyle capital of the Gold Coast so when this opportunity presented itself, it made sense for Graya to expand.”

Kloud’s unveiling follows a successful few months for Graya, collecting several Master Builders awards in July and The Urban Developer’s small-scale residential Development of the Year for Maison at New Farm. Gray said a laser focus on design was pivotal to the developer’s success. 

“Design excellence is at the forefront of all our projects but with Kloud specifically we wanted a design that fitted in with the natural surrounds,” he said.

“The name and design of Kloud is reflective of our vision to deliver sky homes that float above the horizon.”

Kloud is in pre-sales ahead of its official launch. 

ResidentialGold CoastAustraliaPlanningConstructionConstructionSector
AUTHOR
Taryn Paris
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Accor Deputy Delivers Verdict on Brisbane Games Hotel Shortfall

Phil Bartsch
6 Min
Qld Budget 2025-26 Brisbane City
Exclusive

Billions Promised, Now Deliver: Industry’s Qld Budget Verdict

Vanessa Croll
6 Min
Medium Density housing in NSW
Exclusive

NSW Budget ‘Groundbreaking’ $1bn Guarantee to Unlock Housing

Leon Della Bosca
7 Min
Exclusive

Azure’s Trent Keirnan on Playing the Long Game

Taryn Paris
5 Min
Exclusive

Private Credit Surge, Skittish Buyers Force Banks to Loosen Presale Rules

Taryn Paris
5 Min
View All >
Builder Hansen Yuncken has completed construction of ISPT and HESTA's latest addition to the St Vincent's Hospital Melbourne Precinct.
Life Sciences

ISPT, HESTA $140m Fitzroy Life Science Tower Tops Out

Marisa Wikramanayake
Ledlin Developments Somerville Business Park
Industrial

Ledlin Plots $13m Somerville Premium Business Park

Leon Della Bosca
Retail

Coles-Anchored Centre in Far North Fetches $34m

Lindsay Saunders
The asset north of Cairns has joined Fawkner Property’s holdings as its retail acquisition spree continues...
LATEST
Builder Hansen Yuncken has completed construction of ISPT and HESTA's latest addition to the St Vincent's Hospital Melbourne Precinct.
Life Sciences

ISPT, HESTA $140m Fitzroy Life Science Tower Tops Out

Marisa Wikramanayake
2 Min
Ledlin Developments Somerville Business Park
Industrial

Ledlin Plots $13m Somerville Premium Business Park

Leon Della Bosca
3 Min
Retail

Coles-Anchored Centre in Far North Fetches $34m

Lindsay Saunders
2 Min
TimePlace Manly shoptop
Construction

Time & Place Plans Second Manly Project as First Begins

Vanessa Croll
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/graya-gold-coast-palm-beach-apartment-debut-approved