ResidentialFri 10 Aug 18

Webcast: How Experience Design Creates Greater Value for Everyone

The process of property development is often driven by a top-down, product first approach.

Great consumer brands tend to take the complete opposite tack and are driven by a bottom-up, user-first approach.

So, what if development – the property builders and the place builders – was run by brand builders? What could we stand to learn?

If brand builders were in charge, how would they create developments that attract people, make them want to stay and keep them coming back?

What are the ongoing effects of fostering a strong identity, relevancy and resilience within your projects just like brand builders do within theirs?

The Urban Developer, in partnership with FreeState, are pleased to invite you to attend our webcast: How experience design creates greater value for everyone.

Partnering with Adam Scott – the founder of FreeState – our first webcast looks at mixed-use development and how learning from the world of brand strategy and experience design can better connect end users with a more valuable end product.

We are offering limited tickets, to secure your spot or for more information click here.

Who are FreeState?

Joining Adam are two guests who have in-depth experience on creating developments centred around identity, relevancy and resilience.

Rory Martin is the Sustainability Manager for Residential at Frasers Property Australia, and is a registered architect by background. He is an expert in sustainable design, community resilience and design analysis and validation within architecture.

Rory is driven by creating resilient communities through design, and in particular in integrating biophilic design within our environments. He believes that communication with, and education of, stakeholders to enable wholesale engagement presents both the greatest challenges and opportunities in his role. He is currently working on multiple residential and mixed-use projects in NSW, Victoria, Queensland & WA from new communities to urban regeneration and infill.

Giuseppe (Pino) Demaio is the director of award-winning strategic design agency Local Peoples, Giuseppe (Pino) Demaio uses a human-centred design approach to add economic, social and environmental value to organisations and brands.

Local Peoples designs for healthy, resilient and resourceful communities through brand, place and experience design.

As joint-venture partner in the recently-completed 122 Roseneath St – a community-led, multi-residential development in Melbourne’s Clifton Hill – Pino demonstrated his property acumen through a creative community engagement campaign and strategic brand communications that saw Local Peoples jointly awarded the 2016 Premiers Design Award for Innovation in Service Design, alongside Assemble Projects.

In addition to establishing Local Peoples, Pino co-founded Assemble Projects and Assemble Papers, where he was integral in shaping and driving the early dialogue around ethical property development. Pino has recently stepped away from Assemble to apply his expertise solely to Local Peoples’ growing stable of clients.

His newest publication, Matters Journal, is a weekly digital and biannual print publication telling interconnected stories from the worlds of arts, design, technology, health, food and the environment. Matters Journal tells stories to foster a growing community of socially-conscious people.