The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
2
print
Print
ResidentialMarisa WikramanayakeMon 29 May 23

Mirvac’s Brunswick Residential Precinct Approved

An aerial image of the Princes Park Precinct where  Mirvac has just won approval for a $280-million residential project.

A residential project proposed by Mirvac for Melbourne’s Brunswick has been granted planning approval by the Victorian planning minister.

Sonya Kilkenny has now approved the $280-million all-electric residential project at 699-703 Park Street, 4km north of the CBD.

The 6500sq m site is an amalgamation of nine lots with several existing buildings, including a former hotel, the Princes Park Motor Inn, and a heritage-listed electrical substation.

It also incorporates the addresses for 2-4 Sydney Road and 182-193 Brunswick Road.

Plans include four-, six-, eight- and ten-storey buildings plus two levels of basement car parking.

There will be 166 premium apartments and penthouses with a mix of one to four-bedroom apartments, 223 car parking spaces and 210 bicycle storage spaces. 

Two commercial spaces and a cafe are also part of the plans.

The site has 100m of frontage n to Princes Park and is next to Princes Hill in the Princes Park Precinct.

The University of Melbourne and the Royal Melbourne Hospital Precinct are nearby.

Bates Smart's render of part of Mirvac's 699 Park Street residential project in Melbourne's Brunswick.
▲ A render of the Bates Smart-designed developer 699 Park Street in Brunswick.

Mirvac’s plans, designed by Bates Smart Architects, were considered by the state’s Development Facilitation Program which was created to fast-track projects that were shovel-ready, would employ Victorians and could prove that they would generate public benefit.

The developer argued that since 10 per cent of the 166 planned apartments would be set aside for affordable housing, the proposed plans met the criteria for the program.

It did, however, mean that while the City of Merri-bek Council could submit their recommendations as part of the process, the plans bypassed the council and the Victorian Civil and Administrative Tribunal. 

The council opposed the proposed demolition of the heritage-listed electrical substation on the site, recommending that alternate plans be proposed that retained the building instead.

JW Land tried to get approval twice for a residential tower on the site before selling it to Mirvac for a reported $40 million in mid-2021.
▲ JW Land tried twice to win approval for a residential tower on the site before selling it to Mirvac for a reported $40 million in mid-2021.

JWLand who bought the site in 2017 for $30 million had previously tried to get two proposals for development approved: one in 2017 for a 14-storey tower with 333 apartments and one in 2018 for a 10-storey tower with 255 apartments.

Both were knocked back by council and VCAT with a group of 1700 residents under the banner Protect the Park Street Precinct opposing the development on the grounds of potential overshadowing and concern around the project’s compliance with guidelines for designing apartments. 

JWLand eventually sold the site to Mirvac in mid-2021 for a reported $40 million.

Mirvac’s future projects include a 15-storey residential project at 31 Queens Lane in Albert Park while it completed its build-to-rent project LIV Munro near the Queen Victoria Markets, late last year.

Its Victorian residential development pipeline is worth $6.8 billion with more than $1 billion in its build-to-rent pipeline that is currently under construction.

The developer has also invested $3.7 billion in its Victorian portfolio across all sectors.

ResidentialMelbourneAustraliaPlanningPlanningSector
AUTHOR
Marisa Wikramanayake
The Urban Developer
More articles by this author
ADVERTISEMENT
TOP STORIES
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
Exclusive

Interstate Developers Find Lots to Love in ‘Progressive, Affordable’ SA

Taryn Paris
5 Min
Bates Smart Richmond Sportslink HERO
Exclusive

BtR Focus Drives Bates Smart’s Richmond Sportslink Concept

Leon Della Bosca
6 Min
Exclusive

Carparking Correlation: How Parking Fees Provide Office Sector Health Check

Taryn Paris
6 Min
Molti chief Ben Teague out front of 32 Mercer Road Aramadale (rendering)
Exclusive

Buy to the Sound of Cannons: Molti’s Counter-Cyclical Move to Melbourne

Leon Della Bosca
5 Min
View All >
Kangaroo Point Aria Canopy House Revised DA Approval hero
Development

Aria’s Revised Tower Greenlit for Inner-City Kangaroo Point

Phil Bartsch
Warren and Mahoney's rendering of Leftfield's project at 691-693 Burke Road, in Melbourne's Camberwell.
Residential

Leftfield Lifts Cover on 14-Storey Scheme at Camberwell

Marisa Wikramanayake
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
Top marks for developer’s move from ‘crammed’ city towers to spacious suburban student accommodation…
LATEST
Kangaroo Point Aria Canopy House Revised DA Approval hero
Development

Aria’s Revised Tower Greenlit for Inner-City Kangaroo Point

Phil Bartsch
3 Min
Warren and Mahoney's rendering of Leftfield's project at 691-693 Burke Road, in Melbourne's Camberwell.
Residential

Leftfield Lifts Cover on 14-Storey Scheme at Camberwell

Marisa Wikramanayake
3 Min
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
Third.i Crows Nest Dolls House render EDM
Build-to-Rent

Thirdi Scraps Office Tower for Crows Nest Over-Station Site

Vanessa Croll
4 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/brunswick-melbourne-mirvac-park-street-project-approved