Mirvac Unveils Augmented Reality Experience For Off The Plan Purchases


The reality experience allows potential buyers to have 360-degree tours of the development’s apartments, home offices, luxury residences and communal facilities through the use of an iPad or iPhone.

The interactive app uses the accelerometer of the iPad and iPhone, which shows the device its position in space.

Then, the device responds by showing 360-degree views of the Wharf’s Entrance inside and out, depending on where the device is pointed.

Users can point their device north to see the views from the building, before physically turning around to see what it would look like from different viewpoints.

Mirvac National Sales and Marketing Director Diana Sarcasmo

says that augmented reality was a part of the drive to be innovative and provided a better experience for customers.

“We are constantly looking at consumer behaviour and trends and evolving our offerings to stay ahead of the curve.

“As technology is key to our target audience at Wharf’s Entrance, there was a major drive to take it to the next level and create this immersive environment where people can place themselves in their potential new home or community and share the experience with their friends,” Ms Sarcasmo said.

“Technology is constantly evolving as are buyers’ requirements and to stand apart from intense competition in the property industry, we feel staying abreast of creative technologies and showing leadership and innovation in the sector is a strong position.”

Mirvac Group Executive of Residential John Carfi

predicts that the use of augmented reality will change buying off the plan forever.

“One of the greatest challenges when buying off the plan is relying on artistic renders and the purchaser’s own skills of visualisation to conceptualise the place they are proposing to call home,” Mr Carfi said.

“Augmented reality finally brings this process into the 21st century, assisting purchasers in buying the right apartment for them before it is built, with confidence the space will perfectly suit their needs."Wharf’s Entrance is Mirvacs final chapter at Yarra’s Edge, and will see the construction of a 30 level apartment tower Forge, featuring 228 apartments, 11 Wharfside residences luxury waterfront homes and seven Cargo Home offices in the first stage of the four hectare site.

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