Urbane Sophistication Comes to Ashfield With $52m Apartment Launch


A large-scale Chinese developer has entered the Sydney market, launching a $52 million apartment complex at Ashfield. Surewin Australia Pty Ltd is the local offshoot of the Shunlide Group, a privately-owned property company in South China which has created more than 2,500 apartments, houses and one hotel over the past decade.

One Victoria has been designed by the multi award-winning

Nettleton Tribe and will raise the suburb’s architectural standards through its geometric-inspired design, variety of tactile materials, contemporary interiors, lavish landscaping and substantial communal space.

The level 2,958 square metres site at 1 Victoria Street is on land surplus to the needs of the successful Wests Ashfield Leagues Club. In an incredibly safe location, the building is opposite the Ashfield Police Station and the Ashfield Fire Brigade headquarters.

Apartments on upper levels of the six-storey building will gain expansive views east to the Sydney CBD, north to Chatswood, and district vistas over Allman Park.

Nearby transport, dining, shopping and recreational options will ensure One Victoria has wide appeal – from professionals who want the convenience of being within easy reach of the CBD to couples and empty nesters seeking to maintain the traditional Ashfield lifestyle.

Director of Ray White, Mr Peter Shield said there will undoubtedly be great demand for the 62 apartments because this is the right style of product in the right location,” he said.

“Ashfield is a naturally beautiful suburb surrounded by parklands and recreational attractions, and very convenient to the Sydney CBD via rail, bus or car. Surprisingly though, Ashfield has been largely neglected by quality developers, and apartments here have been primarily built to a price for investors.”

Ray White research shows that this accounts for median prices in Ashfield of $590,000* being significantly lower than adjoining suburbs Summer Hill ($650,000*), Croydon ($667,000*), and Five Dock ($735,000*).

Ashfield interior-1

“One Victoria is a class above prevailing apartment standards in Ashfield,” said Mr Shield. “It has been designed for owner-occupiers by an internationally recognised architectural firm, and it is being developed by a company new to Australia who want to showcase their quality and attention to detail.

“The apartments are 15 per cent larger than Ashfield’s average, and all have at least one secure car space. One Victoria will be the ‘tipping point’ for this suburb, convincing developers that Ashfield is worthy of quality apartments, leading to an overall boost in property values for the area.”

One Victoria design features clean geometric lines, rhythmic walls, handcrafted ‘Black Beauty’ face bricks, masonry that is rendered and painted in a sophisticated colour scheme, timber and sandstone highlights, glazed balustrades, and powder-coated aluminium screening.

David Puleo of Nettleton Tribe says One Victoria will significantly improve the existing streetscape.

“Around one-third of the site will be landscaping and communal open space, with the central courtyard providing a recreational area for residents.”

Inside One Victoria the atmosphere is cool and contemporary with a distinct urban edge. Each apartment has timber floors that are both fashionable and practical, with residents having the choice of two internal colour schemes, both offering understated elegance.

One Victoria is being developed by Surewin Australia Pty Ltd, the Australian offshoot of the Shunlide Group, a large privately-owned property company from South China that has created more than 2,500 apartments, houses and a hotel complex over the past decade.

The General Manager of Surewin Australia Pty Ltd, Edward Cheung, said One Victoria was the company’s first project in Australia so it had to be a showcase.

“It took us five years to acquire the site but we were determined to make it happen because we believe the location is ideal,”  Mr Cheung said.

“We selected international-class firms to partner with, and we’ve worked closely with the local Council to ensure the apartments provide the prime living environment for the suburb yet still maintain realistic prices.”

Surewin has appointed the successful building group Deicorp to construct One Victoria, with work scheduled to start early next year and be completed around mid-2016.

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